Backlink Generator – How To Create High Quality Google Backlinks
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Video transcipt:
Today you’re going to learn exactly how to build powerful backlinks to your site in fact I’ve used the strategies I’m about to show you to get links from sites like Forbes TechCrunch Inc entrepreneur and more i’m brian dean the founder of backlinko and today I’m gonna show you nine proven link building strategies and some advanced techniques I’ve never heard anyone else talk about keep watching we have a lot to cover in today’s video so let’s get started I started my first blog way back in 2010 back then spammy blackhat link building was all the rage in fact my go-to strategies were things like article directories and link pyramids link pyramid that sounds amazing these blackhat links worked okay until google unleashed its penguin update this update wiped out 98% of my google traffic literally overnight that’s when I decided to go all-in on white hat SEO and thanks to the white-hot link building strategies I’m about to share with you my organic traffic shot up like a rocket ship I also started to rank for competitive keywords like video SEO keyword research on page SEO and more so without further ado let’s kick things off with strategy number one link roundups imagine if people publish blog posts for the sole purpose of linking out to quality content the type of quality content that you already publish on your site that would be awesome right fortunately for us that’s a real thing and they’re called link roundups here’s an example of a link roundup so what are link roundups exactly link roundups our daily weekly or monthly blog posts that curate and link to outstanding content for example this is a link that I’ve recently built from a roundup now let’s break down the exact process that I used to get that link first you need to find link roundups in your industry and here are a few search strings that work really well just pop these search strings into Google and you should find tons of high-quality roundups and once you find a link roundup that seems like a good fit it’s time to pitch your content here’s the email script that I personally use you want to send this script to the person that runs the roundup as you can see this script isn’t pushy or spammy I just let the person know that my content exists and gently suggest that they include it in their next roundup and if your post is a good fit for that person’s roundup you’ll get a sweet link that’s all there is to it with that it’s time for our second strategy broken link building broken link building is one of my all-time favorite link building strategies why you see when most people build links they send generic pitches that offer zero value can I have a link please thank you send but with broken link building you add value to someone’s website then ask for a link here’s this step-by-step process first add check my links to Google Chrome check my links is a free Google Chrome extension that finds broken links on any page I’ll show you how to use this tool in a minute but for now let’s move on to step number two find a site that you want to get a link from you probably already have a few sites in mind if not just google keywords related to your industry the sites that show up in the search results are great sites to get backlinks from for example last year I wanted to build links to this list of SEO tools so I googled things like SEO checklist and SEO tutorial next it’s time to check for broken links to do this just visit a few pages on the site you just found and run that check my links extension this will reveal all the broken links on that page finally let the site owner know about their broken link and offer your content as a replacement for example when I find a broken link on someone’s site I send them this email know how personalized my email is the more you personalize your email the more links you’ll get anyway when they replied to my message I sent them the URL of the broken link I also pitched my SEO tools post as a replacement for the dead link and because I added value first then ask for something in return people were happy to link to me and now it’s time for strategy number three build links from podcasts a few months ago I was checking out where one of the sites of my niche got their backlinks from and I noticed that a big chunk of their backlinks came from going on podcasts so I decided to become a guest on as many podcasts as I could in fact I appeared on over 50 podcasts over the next year and a half not only did these podcasts and some serious traffic my way but they resulted in tons of high quality backlinks moving right along to our next technique create branded strategies and methods a few years ago I was searching for some productivity tips and it came across this post by Merlin Mann in this post Merlin outlines something called inbox zero a productivity approach where you use your inbox as your to-do list but that wasn’t what grabbed my attention which shocked me was that this simple idea generated over 5,000 backlinks and when I looked over those backlinks I noticed a pattern most people link to the page because it outlined a strategy with the unique name inbox zero that’s when I decided that I would try naming my strategies too so the next time I talked about a strategy on my blog I called it this skyscraper technique so how did it go the post where I first mentioned the skyscraper technique has been linked to over 9,000 times and if you look at those links 90% of them are due to the fact that I gave my strategy a unique branded name okay moving right along to strategy number five become a source for reporters and bloggers here’s the deal if you want to rank on the first page of Google today you need to build links from authority news sites and blogs in your industry fortunately this isn’t as hard as it probably sounds in fact it’s very doable thanks to a free service called herro herro is like a dating site for public relations harro connects bloggers and journalists that needs sources to people that want links and press mentions and I personally used Harrow to build links from mega news sites like a ship intercom to be clear this strategy takes work and it’s not always easy but in my experience it’s one of the best ways to build quality backlinks at scale with that let’s dive into this step-by-step process first register as a source once you’re signed up you’ll get three emails a day from reporters looking for sources like this and when you find a request that seems like a good fit send them your pitch for example a while back I saw a hire request from someone that wanted to know what’s the difference between graphic design and web design so I submitted this pitch and I got this sweet link from Rasmussen edu which is an authoritative edu domain not bad next up we have strategy number six pre outreach a while back one of my readers Emil was getting ready to publish this epic piece of content and Emil realized that his post had the potential to rank a number one in Google for his target keyword but for that to happen he’d need to build links so Emil decided to promote his post before he even published it this is known as pre outreach here’s how it went down first Emil found blogs that wrote about employee wellness and he sent them this message because he didn’t beg for a link most of the people that Emil talked to you were happy to hear from him then once a meal his post went live he sent a link to everyone that responded to his first email and that led to a bunch of social shares and a nice contextual backlink with that it’s time for strategy 7 edu resource page link building it’s no secret that links from edu websites are super powerful the question is how do you actually get University sites to link to you edu resource pages here’s how it works most universities have resource pages where they link to content that could help their students and faculty here’s an example of a resource page that links to content about nutrition and supplements for example let’s say you have a website about nutrition first you want to find resource pages like the one I just showed you to do that pop these search strings into Google then look to see if a piece of your content would be a good fit for that page finally email the person that runs that resource page this proven script now keep this in mind only about 5% of the edu sites that you reach out to will actually add your link that’s the bad news the good news is even one or two of these links can make a massive difference in your Google rankings for example I recently used a strategy to get a link from this resource page on the University of Michigan website and that single link made a significant dent in my organic traffic if you thought that was cool wait until you see strategy number 8 the moving man method the moving man method is simple first find web pages resources or businesses that are outdated just rebranded or recently change names then find sites that are still linking to these outdated resources finally let people know that they’re linking to something that’s out of date let me show you how this works with a real-life example a while back I read that a website for a big SEO agency suddenly shut down this meant they had tons of pages on their site that weren’t working anymore pages that lots of people were still linking to specifically I noticed that an infographic about SEO on their site wasn’t working anymore which was perfect because I had just published my own SEO focused infographic nice so that was the first step next I had to see who actually linked to this infographic so I fired up a href and pulled all of their links finally I emailed everyone that’s still linked to that infographic I let them know that the image wasn’t working anymore I also let them know that my infographic would make a great replacement for the BlueGlass one and as you can see people were more than happy to link to me speaking of infographics it’s time for our last link building strategy guest Oh graphics last year backlinko reader Matt Lowry had a problem Matt runs yellow octopus and e-commerce site in Australia that sells gifts and he quickly realized something it’s really hard to build links to e-commerce sites after all who would want a link to a site that’s made up of a hundred percent product and category pages that’s when Matt realized to build links to his site he’d need to publish awesome content so what did he do first Matt put together in epic piece of content an ultimate guide to Australian Jim this guy contained everything someone would want to know about Jen from Australia in one place now of course Matt didn’t just sit back and wait for the links to roll in he promoted his content with email outreach because Matt reached out to the right people and sent them personalized emails some people even offered to link to his guide and all these backlinks boosted Matt’s rankings for a keyword that his customers search for every day Australian Jen his content even shows up in the highly coveted featured snippet spot now before we close out this video let me show you a cool bonus tip find guest posting opportunities with Google Images that’s right I said guest posting now a lot of people say that when it comes to building links guest posting is dead but is it true not really in fact when you’re just starting out guest posting is one of the best ways to build links to your site for example when I first started backlinko I guess posted like a madman I wrote over 50 guest posts and interviews in about a year and the links I got from guest posting gave my organic traffic a nice early boost that said I was very strategic about things I made sure to only write guest posts for quality sites in my niche so if you run a site about the Paleo diet and write a guest post for a site about iPhones that’s gonna look spammy but when you write mind-blowing guest posts for quality sites in your industry those links do help the question is how do you find sites to guest post on Google Images here’s this step by step process first find someone in your niche that writes a lot of guest posts second grab the URL of the headshot that they use in their author bio finally pop that URL into Google reverse image search and boom you get a list of places that guest posted presented to you on a silver platter very cool so there you have it nine of my all-time favorite link building strategies if you learn some cool new stuff from today’s video make sure to subscribe to the backlinko youtube channel right now just click on the subscribe button below this video and if you want exclusive SEO techniques that I only share with subscribers head over to backlink accom and hop on the newsletter it’s free now it’s your turn which technique from today’s video are you gonna try first are you gonna try broken link building or do you want to start using Google images to find sites to guest post on either way let me know by leaving a comment below right now where were we wait link that’s like every word you lucky bastard so we have some funny moments we can just do those all at the end well supposedly funny moments so whatever so that’s good that’s time I just take that out yeah you got it rough over there
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